Switch to a Responsive Web Design

According to the data from digital analysts at GSMA Intelligence, since 2014, there are officially more active mobile devices than people, making the importance of mobile devices extremely self-explanatory. Even our business’ websites have been taken over by mobile, as it is all butmandatory for websites to be mobile-friendly. In case you haven’t switched to a mobile-responsive website yet, let your social media marketing agency from Los Angeles teach you its importance, and help you realize that you’re missing out on a lot of benefits.

Mobile-responsive Web Design is the Best Option

1. Responsive web design means higher rankings in Google search, which is one of the main goals, right? When a website has a responsive web design that fits any device, you won’t need another version of your site to fit mobile devices. With a single strategic URL, you are already strengthening your SEO. With mobile-responsive web designs, there is absolutely no need to build separate websites for tablets, iPhones, desktops and laptops.
2. In line with number one, you can save money with a responsive web design; as you are not required to create a mobile/tablet/e-reader version of it. There is only one design to create because the fluid grids, flexible images, and media queries will conform to the size of the screen.
3. Having different website designs to suit mobile and desktops require having separate SEO campaigns, making your online presence more difficult to manage. One of the key advantages of a responsive website is that it is far easier than managing two sites and two SEO campaigns.

Mobile is the future. Are you sure you want to get left behind? For more information, please feel free to visit http://gowebglobal.com/

Online Reviews affect Customer Acquisition

Many people Google themselves every day to get a clue of how their reputation is faring. I’m sure, as a business owner, you are concerned about other people’s perception of you too. Once you Google yourself, are you prepared to see the outcome of your online inquiry? The first and second page online results about you are more powerful than the ads that you want people to see. Online reviews have an essential role in your potential customers’ decision-making. Be it positive or negative, you should know how to manage and control your brand’s image through online reputation management.

The bombs

There are two types of negative reviews that you have to be aware of. One is most commonly seen in social networking sites, posted by individuals who rant about a certain product or service. The other one is the ‘online reputation bombs’ which might affect your business long term and can do severe damage to your brand image.

• Negative reviews – we have the right to freedom of expression, that’s given. This probably sparked the emergence of review sites where users are allowed to say their opinion about a product or service. Negative reviews from these sites can greatly affect your sales and addressing criticism may not be enough to clear your name.

• Hate sites – some people (possibly competitors) go beyond negative reviews. They create ad-hoc websites with their opinions and most of them might contain illegal contents. These are the so-called ‘hate sites’ that will say nothing but negative statements about your products or services. Most of the time, it is an effective tactic to make your potential clients run away.

• Negative media coverage – “There’s no such thing as bad publicity,” this is the mantra of every business establishments. However, this can’t be true for all situations and unfavorable opinion from online media can negatively impact a company or brand.

Call the marketing experts

We understand that you have a lot of aspects to focus on when running a business and monitoring your online image can add to your stress. The most practical way is to seek the help of marketing professionals from a reliable social media marketing agency in Los Angeles. Go Web Global has been serving small businesses and corporations in greater Los Angeles area. Visit this link to have an overview of their online reputation management service. http://gowebglobal.com/services/online-reputation-management/

How to Achieve Fascinating Web Design

There’s magic in making online visitors stay and peruse your business website. Design is not just limited to its aesthetic effect and artistic layouts. It should also be a combination of style and functionality. Here are the latest web design trends you can try to revamp your website.

Balance in shades of gray

Keep up a balanced appearance for your front page by starting with shades of gray. After making this your base, you can now play with colors, photographs, designs and animation. The gray shades can prevent an ‘overdesigned’ website from happening and will help keep everything neutral and tasteful.

Speak up with fonts

Include web fonts in your corporate style guide. Establish character by using your own fonts not just for website layouts but for company documents as well. If you haven’t figured out one for your business yet, you can always check Google Fonts for inspiration.

Ditch those social media icons

We all know that we exert so much effort in making potential clients drop by our website. Don’t scare them away by putting up your social media icons all over the place. However, this doesn’t mean that you have to alienate your followers by not inserting your social media accounts in your website. But the logic is this: your social media accounts should send people to your website, and not vice versa.

Simplify navigation

Almost all websites have installed dropdown menus and multi-tier dropdown navigation that can be mostly navigated by any mouse user. But limiting these navigation tricks can help users utilize your website especially when they are looking for your most productive or popular content.

Typography matters

Increase the fonts of your website. Typography signifies a great deal in building an effective website. Some texts are hard to read on a computer or on mobile phones and tablets so it’s essential to consider this factor in choosing your font size and color.

Seek the expertise of marketing professionals

Positive results of increase in leads and sales are ensured when you follow these easy tips. However, some of these may not be as simple as you think. If you don’t know where to go, you can always ask for assistance from a social media marketing agency in Los Angeles like Go Web Global. They have vast resources for creating effective and competent marketing schemes uniquely designed for every business need. Call now for initial consultation. http://gowebglobal.com/

The Essentials of Online Reputation Management

Almost everything these days can be seen on the internet: people, places, food, entertainment, business—you name it, Google has it. However, the internet has its own downsides. For instance, once something has been posted, especially in social media, it is almost impossible to take it back. Once someone has screen-grabbed it, it is most likely to stay on the internet circulating and possibly haunting you—forever.

The same goes when you are a business owner. The internet has its own modern yellow pages, which are the numerous online review sites. In these pages, people can find your business, its location and services, but they can also see feedback given by your customers in the same page.

Online reputation management helps you boost the content you want your target market to see, pushing the negative feedback down the list of results in search engines onto the next page, which generates way fewer views than the first one. Having positive feedback is not enough to overthrow the negative ones if the latter is on the first page. After all, they say the best way to hide a skeleton is to get it off the first page of Google.

If you do not like what the first page of Google says about your business, perhaps it’s high time to invest in online reputation management. Web Global, a social media marketing agency in Los Angeles, offers online reputation management as one of their social media marketing services.

Importance of Website Audit

So you have this great idea for a product and you decided to create it. You tried it with your friends and they all seem to give you positive feedback. You want to reach more people, so you decided to create a website so that people can look you up and see how awesome your brand is. But wait! Business seems to be as slow as ever. You expected more of a gush on customers but all you receive is a trickle. You can’t, for the life of you, figure out what’s wrong.

That’s when website auditing comes in.

Website auditing is a way for you to figure out what’s wrong with your site. It views your page as whole looking for little bugs and kinks you might have missed out. Maybe you did not input the correct meta data and descriptions that would allow search engines to know what your site is about and to match them with each search queries. An audit makes sure that all relevant data like keywords, location, site performance and navigation issues are fixed.

A regular website audit not only keeps your page up-to-date but informs you on how your site is doing. It will give you a chance to remedy any problems. The best course of action would be to hire professionals to help you with audits. Web Global, a social media marketing agency in Los Angeles has services that includes a thorough and professional website audits.

Starting Social Media Online Engagement

An online marketing campaign is not complete without having a social media side to it. Social media marketing is mainly used to communicate with your customers and to spread the word on your latest products and services. Because of this, online engagement is very important.

But how do you start online engagement?

For starters, you would need to seek out your target audience. Promote your social media accounts on your website or you may create your own and promote them personally. Letting your audience know that you have a Facebook or Twitter account is your job and not the other way around.

Once you’ve got a following, keep them interested by posting great content! It doesn’t have to be an advertisement all the time. Share quirky facts, tips, events and even news that are related to your brand.

Also, don’t just share posts. Be active! Answer questions, comment on post and invite your followers to be active in your page by asking them about their experience in using your brand or having them post with your products in their selfies.

Keep It Up

Keep in mind that when you have your audience, you have a duty to update your page every once in a while. Keep them hooked to your posts. Seek out new ideas and try something new. NEVER EVER spam ads and promotions because these will cause your followers to get tired of your page and you may lose subscriptions. Do not overdo marketing ads. Web Global, a social media marketing agency in Los Angeles can help you form a great social media campaign strategy and teach you more about online engagement. Visit their website today http://gowebglobal.com/.