Importance of Website Audit

So you have this great idea for a product and you decided to create it. You tried it with your friends and they all seem to give you positive feedback. You want to reach more people, so you decided to create a website so that people can look you up and see how awesome your brand is. But wait! Business seems to be as slow as ever. You expected more of a gush on customers but all you receive is a trickle. You can’t, for the life of you, figure out what’s wrong.

That’s when website auditing comes in.

Website auditing is a way for you to figure out what’s wrong with your site. It views your page as whole looking for little bugs and kinks you might have missed out. Maybe you did not input the correct meta data and descriptions that would allow search engines to know what your site is about and to match them with each search queries. An audit makes sure that all relevant data like keywords, location, site performance and navigation issues are fixed.

A regular website audit not only keeps your page up-to-date but informs you on how your site is doing. It will give you a chance to remedy any problems. The best course of action would be to hire professionals to help you with audits. Web Global, a social media marketing agency in Los Angeles has services that includes a thorough and professional website audits.