Online Reviews affect Customer Acquisition

Many people Google themselves every day to get a clue of how their reputation is faring. I’m sure, as a business owner, you are concerned about other people’s perception of you too. Once you Google yourself, are you prepared to see the outcome of your online inquiry? The first and second page online results about you are more powerful than the ads that you want people to see. Online reviews have an essential role in your potential customers’ decision-making. Be it positive or negative, you should know how to manage and control your brand’s image through online reputation management.

The bombs

There are two types of negative reviews that you have to be aware of. One is most commonly seen in social networking sites, posted by individuals who rant about a certain product or service. The other one is the ‘online reputation bombs’ which might affect your business long term and can do severe damage to your brand image.

• Negative reviews – we have the right to freedom of expression, that’s given. This probably sparked the emergence of review sites where users are allowed to say their opinion about a product or service. Negative reviews from these sites can greatly affect your sales and addressing criticism may not be enough to clear your name.

• Hate sites – some people (possibly competitors) go beyond negative reviews. They create ad-hoc websites with their opinions and most of them might contain illegal contents. These are the so-called ‘hate sites’ that will say nothing but negative statements about your products or services. Most of the time, it is an effective tactic to make your potential clients run away.

• Negative media coverage – “There’s no such thing as bad publicity,” this is the mantra of every business establishments. However, this can’t be true for all situations and unfavorable opinion from online media can negatively impact a company or brand.

Call the marketing experts

We understand that you have a lot of aspects to focus on when running a business and monitoring your online image can add to your stress. The most practical way is to seek the help of marketing professionals from a reliable social media marketing agency in Los Angeles. Go Web Global has been serving small businesses and corporations in greater Los Angeles area. Visit this link to have an overview of their online reputation management service. http://gowebglobal.com/services/online-reputation-management/