Balance in shades of gray
Keep up a balanced appearance for your front page by starting with shades of gray. After making this your base, you can now play with colors, photographs, designs and animation. The gray shades can prevent an ‘overdesigned’ website from happening and will help keep everything neutral and tasteful.
Speak up with fonts
Include web fonts in your corporate style guide. Establish character by using your own fonts not just for website layouts but for company documents as well. If you haven’t figured out one for your business yet, you can always check Google Fonts for inspiration.
Ditch those social media icons
We all know that we exert so much effort in making potential clients drop by our website. Don’t scare them away by putting up your social media icons all over the place. However, this doesn’t mean that you have to alienate your followers by not inserting your social media accounts in your website. But the logic is this: your social media accounts should send people to your website, and not vice versa.
Simplify navigation
Almost all websites have installed dropdown menus and multi-tier dropdown navigation that can be mostly navigated by any mouse user. But limiting these navigation tricks can help users utilize your website especially when they are looking for your most productive or popular content.
Typography matters
Increase the fonts of your website. Typography signifies a great deal in building an effective website. Some texts are hard to read on a computer or on mobile phones and tablets so it’s essential to consider this factor in choosing your font size and color.
Seek the expertise of marketing professionals
Positive results of increase in leads and sales are ensured when you follow these easy tips. However, some of these may not be as simple as you think. If you don’t know where to go, you can always ask for assistance from a social media marketing agency in Los Angeles like Go Web Global. They have vast resources for creating effective and competent marketing schemes uniquely designed for every business need. Call now for initial consultation. http://gowebglobal.com/
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