SEO is a target always on the move that leaves many business owners and even digital marketers frustrated, causing them to make assumptions as to what works and what doesn’t in their attempt to boost rankings. Over the years, people have developed lots of misconceptions about SEO, two of which are debunked below: Search engines are the enemy. No. Search engines, such as Google, design their algorithms with the ultimate aim of providing optimal experience to internet users. If you, website owner or digital marketer, abide by their rules, you’ll get the best of what they have to offer your business; after all, customer satisfaction is the ultimate goal, right? You work with search engines; not go against them. “Tricking” the search engines for a short-term raise in ranking is the work of black hat SEOs, the so-called fraudsters that tarnish the SEO industry’s reputation.
http://gowebglobal.com/los-angeles-search-engine-optimization-expert-the-truth-about-seo/
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