Search
engine marketing (SEM) is essentially a race to “please” Google.
As web algorithms become more and more difficult to figure out, it is
becoming even more difficult to please Google. In trying to figure
out Google’s algorithms It is necessary to know the type of
practices that Google disapproves of, and the ones that Google
approves. By doing this your website can keep its top ranking spot on
the search engine giant’s much-contended results pages.