Top SEO in Los Angeles: More Ways to Connect with Your Target Market

While Internet marketing can be cost-effective and a great way for new or small companies in Los Angeles to find customers, it can be frustrating if you don't know what you are doing. With Google continually changing the rules as it relates to ranking web pages, what worked for search engine optimization (SEO) today may no longer work tomorrow. There are some universal tactics, however, which you can use to ensure that you are connecting with your target market. Connect with Other People The best way to grow your business and find loyal customers is to develop and nurture relationships with real people, especially those who are part of your market. Comment on blogs, send messages to influencers on social media, and make sure that you have a robust social media presence.
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SEO Tips: Stay in Google's Good Graces and Maintain Online Visibility

A high ranking in the Google search results can bring massive amounts of daily traffic to a website or landing page. However, if the search engine believes discovers that your site is no longer relevant for whatever reason, it could reduce its ranking or render it invisible to anyone who looks for it. What are some actions that can be taken to prevent a Google penalty from impacting your website? Keep Abreast of Recent Algorithm Changes Google is always tinkering or adjusting its criteria for what makes a great site. This is largely done to satisfy those who search for information using its search engine. While Google will provide guidance when possible, some changes may seemingly come out of nowhere. In some cases, changes are released gradually and in a subtle manner, which means you may not notice them unless you look for them.
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Switch to a Responsive Web Design

According to the data from digital analysts at GSMA Intelligence, since 2014, there are officially more active mobile devices than people, making the importance of mobile devices extremely self-explanatory. Even our business’ websites have been taken over by mobile, as it is all butmandatory for websites to be mobile-friendly. In case you haven’t switched to a mobile-responsive website yet, let your social media marketing agency from Los Angeles teach you its importance, and help you realize that you’re missing out on a lot of benefits.

Mobile-responsive Web Design is the Best Option

1. Responsive web design means higher rankings in Google search, which is one of the main goals, right? When a website has a responsive web design that fits any device, you won’t need another version of your site to fit mobile devices. With a single strategic URL, you are already strengthening your SEO. With mobile-responsive web designs, there is absolutely no need to build separate websites for tablets, iPhones, desktops and laptops.
2. In line with number one, you can save money with a responsive web design; as you are not required to create a mobile/tablet/e-reader version of it. There is only one design to create because the fluid grids, flexible images, and media queries will conform to the size of the screen.
3. Having different website designs to suit mobile and desktops require having separate SEO campaigns, making your online presence more difficult to manage. One of the key advantages of a responsive website is that it is far easier than managing two sites and two SEO campaigns.

Mobile is the future. Are you sure you want to get left behind? For more information, please feel free to visit http://gowebglobal.com/

Benefits of a Website Audit

For starters, the website audit is a service where we will tell you about the SEO pitfalls that could be seriously hindering the success of your campaign. A website audit service assesses your site’s current status, identifies its problem areas, and proposes solutions that can be quickly worked on upon request.

Why Do You Need a Website Audit Service?

Your website is your brand’s face online, so it needs to represent every aspect of your business accurately. Every flaw of your website reflects on how people view your brand, so you might as well make it as precise as possible. As social media marketing strategy experts from Los Angeles, we at Go Web Global encourage you to take advantage of our website audit service so you can enjoy the following benefits:

1. Learn and study your competition so you’ll find a strategy to stay ahead of them.
2. Determine the current condition of your website.
3. Find out the issues that hinder your business’s online visibility.
4. Check the relevance of the keywords you’re using. If search engines find that the title and keywords are not relevant to the site’s subject, you will be penalized.
5. Inspect the general look and structure of your website. Is it easy to navigate? Is it mobile-responsive?
6. Make sure that when you type your business’s name on Google Maps, your business’ written address is exactly where it is located.
7. Make your website optimized to conform to Google, as it is considered the largest and most dependable search engine to use.

Capitalize on our website audit service! For more information, please feel free to visit http://gowebglobal.com/services/free-website-audit/

Be the Authority with the Right SEO

Search engine optimization (SEO) is the term that is used for activities that are designed to make sure that a website will be found in search engines when users search online for terms that are relevant to the products or services that a particular site is offering. Good SEO is based on good content. In this way, SEO serves as a quality control of sorts for websites.

SEO in Los Angeles Helps Get Visibility for Local-focused Web Searches

Even though a website is accessible all over the world, any businesses with a brick and mortar store will benefit from local search engine optimization (SEO). If your business is in the Greater Los Angeles area, you may need Los Angeles search engine optimization to bring customers to your establishment. According to the U.S. Census Bureau (2012), small businesses make up to 90 percent of total sales receipts. Meanwhile, a Yodel study showed that 82 percent of people use local businesses more than national chains. These data clearly shows why SEO in Los Angeles is a good marketing strategy, which you can achieve with the help of companies like Web Global.
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Online Reviews affect Customer Acquisition

Many people Google themselves every day to get a clue of how their reputation is faring. I’m sure, as a business owner, you are concerned about other people’s perception of you too. Once you Google yourself, are you prepared to see the outcome of your online inquiry? The first and second page online results about you are more powerful than the ads that you want people to see. Online reviews have an essential role in your potential customers’ decision-making. Be it positive or negative, you should know how to manage and control your brand’s image through online reputation management.

The bombs

There are two types of negative reviews that you have to be aware of. One is most commonly seen in social networking sites, posted by individuals who rant about a certain product or service. The other one is the ‘online reputation bombs’ which might affect your business long term and can do severe damage to your brand image.

• Negative reviews – we have the right to freedom of expression, that’s given. This probably sparked the emergence of review sites where users are allowed to say their opinion about a product or service. Negative reviews from these sites can greatly affect your sales and addressing criticism may not be enough to clear your name.

• Hate sites – some people (possibly competitors) go beyond negative reviews. They create ad-hoc websites with their opinions and most of them might contain illegal contents. These are the so-called ‘hate sites’ that will say nothing but negative statements about your products or services. Most of the time, it is an effective tactic to make your potential clients run away.

• Negative media coverage – “There’s no such thing as bad publicity,” this is the mantra of every business establishments. However, this can’t be true for all situations and unfavorable opinion from online media can negatively impact a company or brand.

Call the marketing experts

We understand that you have a lot of aspects to focus on when running a business and monitoring your online image can add to your stress. The most practical way is to seek the help of marketing professionals from a reliable social media marketing agency in Los Angeles. Go Web Global has been serving small businesses and corporations in greater Los Angeles area. Visit this link to have an overview of their online reputation management service. http://gowebglobal.com/services/online-reputation-management/

How to Achieve Fascinating Web Design

There’s magic in making online visitors stay and peruse your business website. Design is not just limited to its aesthetic effect and artistic layouts. It should also be a combination of style and functionality. Here are the latest web design trends you can try to revamp your website.

Balance in shades of gray

Keep up a balanced appearance for your front page by starting with shades of gray. After making this your base, you can now play with colors, photographs, designs and animation. The gray shades can prevent an ‘overdesigned’ website from happening and will help keep everything neutral and tasteful.

Speak up with fonts

Include web fonts in your corporate style guide. Establish character by using your own fonts not just for website layouts but for company documents as well. If you haven’t figured out one for your business yet, you can always check Google Fonts for inspiration.

Ditch those social media icons

We all know that we exert so much effort in making potential clients drop by our website. Don’t scare them away by putting up your social media icons all over the place. However, this doesn’t mean that you have to alienate your followers by not inserting your social media accounts in your website. But the logic is this: your social media accounts should send people to your website, and not vice versa.

Simplify navigation

Almost all websites have installed dropdown menus and multi-tier dropdown navigation that can be mostly navigated by any mouse user. But limiting these navigation tricks can help users utilize your website especially when they are looking for your most productive or popular content.

Typography matters

Increase the fonts of your website. Typography signifies a great deal in building an effective website. Some texts are hard to read on a computer or on mobile phones and tablets so it’s essential to consider this factor in choosing your font size and color.

Seek the expertise of marketing professionals

Positive results of increase in leads and sales are ensured when you follow these easy tips. However, some of these may not be as simple as you think. If you don’t know where to go, you can always ask for assistance from a social media marketing agency in Los Angeles like Go Web Global. They have vast resources for creating effective and competent marketing schemes uniquely designed for every business need. Call now for initial consultation. http://gowebglobal.com/

Local Buzz: Getting your business seen by the locals

In a sea of business in certain cities, it’s hard to keep track of what is still open, what has been closed and where to locate a certain store. With technology making our everyday lives easier, people are relying more and more on the internet. Looking at the local listing of what businesses are operating in a certain area is clearly less time-consuming than going out and roaming the whole city.

Having a poor presence in the local listings of your area means your business is practically invisible, and being invisible online most likely means a decline in store visitors. Why not indulge in marketing strategies that will make your online presence stronger?

Local Buzz, an online marketing campaign, can work wonders for your business. It optimizes your business for popular local listings like Google Places, Facebook Places, and Foursquare. This way, your business profile can easily be found by potential customers and the probability of them doing business with you are higher as compared to when you have low web visibility.

Be on the top of your game. Invest in effective online marketing strategies. Contact Web Global now to know more about Local Buzz and other social media marketing strategy.

Tips for Mobile Site Design that Strengthen SEO

While many businesses have become attuned to the benefits of mobile optimization for their website, there are those who are yet to open up to the idea. Your mobile site may need a few tweaks on the design front to get it SEO ready. An SEO expert can be of big help, and will utilize the following tips to your advantage.

The Essentials of Online Reputation Management

Almost everything these days can be seen on the internet: people, places, food, entertainment, business—you name it, Google has it. However, the internet has its own downsides. For instance, once something has been posted, especially in social media, it is almost impossible to take it back. Once someone has screen-grabbed it, it is most likely to stay on the internet circulating and possibly haunting you—forever.

The same goes when you are a business owner. The internet has its own modern yellow pages, which are the numerous online review sites. In these pages, people can find your business, its location and services, but they can also see feedback given by your customers in the same page.

Online reputation management helps you boost the content you want your target market to see, pushing the negative feedback down the list of results in search engines onto the next page, which generates way fewer views than the first one. Having positive feedback is not enough to overthrow the negative ones if the latter is on the first page. After all, they say the best way to hide a skeleton is to get it off the first page of Google.

If you do not like what the first page of Google says about your business, perhaps it’s high time to invest in online reputation management. Web Global, a social media marketing agency in Los Angeles, offers online reputation management as one of their social media marketing services.

SEO Lessons to Live By: What Metrics Matter in Content Marketing?

Are you starting a fresh digital marketing campaign for your business? Are you a start-up wishing to establish a solid online presence? Pay particular attention to your content marketing strategy. It has been established by industry experts that original and relevant content that’s well-written and search engine optimized is key to a powerful online marketing campaign. You should use fresh or interesting ideas, targeted keywords, and branding strategies throughout this content. That way, it lets your customers or prospects identify your brand, and it allows them to find and pick you specifically among competitors.
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How Semantic Search Benefits SEO

The traditional approach to search engine optimization (SEO) was to base web content on the exact search terms or keywords users often type on the search engine’s inquiry bar. The Page matching those search terms would rank the highest. Things have changed, though.

Importance of Website Audit

So you have this great idea for a product and you decided to create it. You tried it with your friends and they all seem to give you positive feedback. You want to reach more people, so you decided to create a website so that people can look you up and see how awesome your brand is. But wait! Business seems to be as slow as ever. You expected more of a gush on customers but all you receive is a trickle. You can’t, for the life of you, figure out what’s wrong.

That’s when website auditing comes in.

Website auditing is a way for you to figure out what’s wrong with your site. It views your page as whole looking for little bugs and kinks you might have missed out. Maybe you did not input the correct meta data and descriptions that would allow search engines to know what your site is about and to match them with each search queries. An audit makes sure that all relevant data like keywords, location, site performance and navigation issues are fixed.

A regular website audit not only keeps your page up-to-date but informs you on how your site is doing. It will give you a chance to remedy any problems. The best course of action would be to hire professionals to help you with audits. Web Global, a social media marketing agency in Los Angeles has services that includes a thorough and professional website audits.

Starting Social Media Online Engagement

An online marketing campaign is not complete without having a social media side to it. Social media marketing is mainly used to communicate with your customers and to spread the word on your latest products and services. Because of this, online engagement is very important.

But how do you start online engagement?

For starters, you would need to seek out your target audience. Promote your social media accounts on your website or you may create your own and promote them personally. Letting your audience know that you have a Facebook or Twitter account is your job and not the other way around.

Once you’ve got a following, keep them interested by posting great content! It doesn’t have to be an advertisement all the time. Share quirky facts, tips, events and even news that are related to your brand.

Also, don’t just share posts. Be active! Answer questions, comment on post and invite your followers to be active in your page by asking them about their experience in using your brand or having them post with your products in their selfies.

Keep It Up

Keep in mind that when you have your audience, you have a duty to update your page every once in a while. Keep them hooked to your posts. Seek out new ideas and try something new. NEVER EVER spam ads and promotions because these will cause your followers to get tired of your page and you may lose subscriptions. Do not overdo marketing ads. Web Global, a social media marketing agency in Los Angeles can help you form a great social media campaign strategy and teach you more about online engagement. Visit their website today http://gowebglobal.com/.

Success and Social Media

So you started an online business. You’ve got a great website and have done a thorough job in all the content for it. You took great care in making it easy to navigate and mobile friendly. You’ve even carefully crafted an amazing SEO plan to better send traffic your way. But as there are almost seven billion people on the planet how come only a trickle seems to find their way to your site?

If you’re wondering about the slow traffic of your website then maybe it’s time to look at the social media part of being an online entrepreneur.

Social media is now playing a large part in people’s lives. So it isn’t new that social media marketing services in Los Angeles contribute in large part to the success of marketing campaigns in the area. Let me say it again. Social media is the road that will lead your online business to success.

Post. Like. Share.

There are two ways that social media helps in your brand’s success. One is that it gets your brand out there. Simply by posting about that amazing product you have would let people see it. From there, if you manage to grab their attention it would spread. They’ll share it with their friends. And their friends would share it and so on. This kind of advertising is more effective because it is someone they know who is recommending your product. The second one is customer engagement. By replying to your followers’ tweets or comments, you would cement their loyalty to your brand even more. You would also know how the general public is reacting to your product or service.

Social media is the easiest and most productive part of any marketing strategy. Incorporate it into your plans and you’ll be on the road to success in no time.

Semantic Searches: What Do They Mean For Search Engine Optimization?

Back in the day, traditional SEO in Los Angeles and elsewhere was practiced and utilized differently. People would simply type keywords, search engines would pick them up and match them verbatim, businesses would work their SEO strategies accordingly and that was it. Things are much different nowadays. Consumers have begun to increasingly expect search engines to ‘understand’ natural language—in other words, perceive the intent behind the words people type in the search box. In order to keep up with such a demand, search engine algorithms have stepped up and forged a drastic evolution which would significantly impact the way marketers, consumers, tech developers and content creators alike interact with the web.
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Los Angeles Search Engine Optimization Expert: The Truth about SEO

SEO is a target always on the move that leaves many business owners and even digital marketers frustrated, causing them to make assumptions as to what works and what doesn’t in their attempt to boost rankings. Over the years, people have developed lots of misconceptions about SEO, two of which are debunked below: Search engines are the enemy. No. Search engines, such as Google, design their algorithms with the ultimate aim of providing optimal experience to internet users. If you, website owner or digital marketer, abide by their rules, you’ll get the best of what they have to offer your business; after all, customer satisfaction is the ultimate goal, right? You work with search engines; not go against them. “Tricking” the search engines for a short-term raise in ranking is the work of black hat SEOs, the so-called fraudsters that tarnish the SEO industry’s reputation.
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Benefits of Search Engine Optimization Services

The advantage of working with Los Angeles search engine optimization professionals is that they offer a variety of services that could improve the exposure of your business. Here are just a few of the tangible benefits you’ll get from hiring SEO professionals:

SEO audits

An SEO audit includes a comprehensive review of all variables and prevalent issues that may affect your website’s functionality. Professionals will audit the technical infrastructure to determine its suitability to the niche you are aiming for. An audit can help you understand the probability of success of a particular marketing strategy.

SEO strategy

After the audit, the SEO company will recommend a strategy that will work best with your needs. This would vary depending on factors such as the amount of traffic you are receiving at that particular moment, as well as the competition level, the complexity of the market, and its technology levels.

Link building

Off-page optimization is a key element in advertising your website and increasing its visibility. Creating useful backlinks offers validation to your website and aiding you in getting more traffic. Most search engine optimization companies have a separate department to cater to link building needs.

SEO copywriting

Great content is what motivates people to follow your posts in the first place. This is one of the strongest tools that one can use to have their products advertised online. An SEO company will work with dedicated professionals who will be responsible for creating well-written customized content for your website.

Brand Strength: Key to the Better Recognition

As a businessman or even a newbie marketer, you may have asked yourself this: how do I get my brand to be better known than others?

The answer lies in brand strengthening. What, you may ask, is brand strengthening?

Brand strength is the measure of how well your brand is known and remembered. Factors such as how people think your brand is better than competitors and how often they are satisfied with your service also plays into this. In short, it is a measure on how aware your consumers are of your brand.

The math points toward a strong brand being equal to better recognition. How do you produce a strong brand? First, you must remember to always optimize for mobile. Many customers get tired of brands with websites that aren’t optimized for mobile. This means less and less traffic their way. Next is to have a great social media marketing strategy. Keep up with your customers online. Interact with them and let them see that you are not just someone selling them something but a person who cares what they think and has a ton of new ideas to try out with them. Last, keep your online reputation spotless. Let positive reviews about your brand dominate the web.

When you’re at a loss on how to do this, employ online marketing service providers like Web Global. They are an expert on social media marketing strategy around Los Angeles area.

Make Your Bar Stand Out with SEO

Many people enjoy hanging out at the bars after work. Whether it’s a simple night out for beer and cocktails or a celebration of some sort to mark a milestone, people enjoy having conversations over food and drinks in moderation. If you’re the bar owner, you’d like to see your joint become the favorite hangout of the professionals and working crowd in your area. This is where a search engine optimization company could come in handy, to help market your place so online users could locate you.

Contact Details

If your bar has an associated website, you can request your Los Angeles SEO team to do many things to make your webpages rank better in search results. Most online marketing companies would start by recommending that you input your bar’s address and contact details in every page in your site, and in every search engine business directory. This will allow the search engines to pin down your business on a mapping system.

Geotagged Keywords

For the keywords, you need to assemble some with your location. You can use them in the content to be posted on the bar’s blog or site, which may range from new menu additions to community events your place sponsored.

Sitemap

Search engines also trust and rank websites whose content are properly structured. A sitemap works immensely by cataloguing your pages in flow-chart style. This way, the search engine probes could sift through the site faster.

For more information on our services, you may contact us through the following:

Phone: 1-818-646-2855
Email: services@gowebglobal.com