SEO in Los Angeles Helps Get Visibility for Local-focused Web Searches

Even though a website is accessible all over the world, any businesses with a brick and mortar store will benefit from local search engine optimization (SEO). If your business is in the Greater Los Angeles area, you may need Los Angeles search engine optimization to bring customers to your establishment. According to the U.S. Census Bureau (2012), small businesses make up to 90 percent of total sales receipts. Meanwhile, a Yodel study showed that 82 percent of people use local businesses more than national chains. These data clearly shows why SEO in Los Angeles is a good marketing strategy, which you can achieve with the help of companies like Web Global.
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Online Reviews affect Customer Acquisition

Many people Google themselves every day to get a clue of how their reputation is faring. I’m sure, as a business owner, you are concerned about other people’s perception of you too. Once you Google yourself, are you prepared to see the outcome of your online inquiry? The first and second page online results about you are more powerful than the ads that you want people to see. Online reviews have an essential role in your potential customers’ decision-making. Be it positive or negative, you should know how to manage and control your brand’s image through online reputation management.

The bombs

There are two types of negative reviews that you have to be aware of. One is most commonly seen in social networking sites, posted by individuals who rant about a certain product or service. The other one is the ‘online reputation bombs’ which might affect your business long term and can do severe damage to your brand image.

• Negative reviews – we have the right to freedom of expression, that’s given. This probably sparked the emergence of review sites where users are allowed to say their opinion about a product or service. Negative reviews from these sites can greatly affect your sales and addressing criticism may not be enough to clear your name.

• Hate sites – some people (possibly competitors) go beyond negative reviews. They create ad-hoc websites with their opinions and most of them might contain illegal contents. These are the so-called ‘hate sites’ that will say nothing but negative statements about your products or services. Most of the time, it is an effective tactic to make your potential clients run away.

• Negative media coverage – “There’s no such thing as bad publicity,” this is the mantra of every business establishments. However, this can’t be true for all situations and unfavorable opinion from online media can negatively impact a company or brand.

Call the marketing experts

We understand that you have a lot of aspects to focus on when running a business and monitoring your online image can add to your stress. The most practical way is to seek the help of marketing professionals from a reliable social media marketing agency in Los Angeles. Go Web Global has been serving small businesses and corporations in greater Los Angeles area. Visit this link to have an overview of their online reputation management service. http://gowebglobal.com/services/online-reputation-management/

How to Achieve Fascinating Web Design

There’s magic in making online visitors stay and peruse your business website. Design is not just limited to its aesthetic effect and artistic layouts. It should also be a combination of style and functionality. Here are the latest web design trends you can try to revamp your website.

Balance in shades of gray

Keep up a balanced appearance for your front page by starting with shades of gray. After making this your base, you can now play with colors, photographs, designs and animation. The gray shades can prevent an ‘overdesigned’ website from happening and will help keep everything neutral and tasteful.

Speak up with fonts

Include web fonts in your corporate style guide. Establish character by using your own fonts not just for website layouts but for company documents as well. If you haven’t figured out one for your business yet, you can always check Google Fonts for inspiration.

Ditch those social media icons

We all know that we exert so much effort in making potential clients drop by our website. Don’t scare them away by putting up your social media icons all over the place. However, this doesn’t mean that you have to alienate your followers by not inserting your social media accounts in your website. But the logic is this: your social media accounts should send people to your website, and not vice versa.

Simplify navigation

Almost all websites have installed dropdown menus and multi-tier dropdown navigation that can be mostly navigated by any mouse user. But limiting these navigation tricks can help users utilize your website especially when they are looking for your most productive or popular content.

Typography matters

Increase the fonts of your website. Typography signifies a great deal in building an effective website. Some texts are hard to read on a computer or on mobile phones and tablets so it’s essential to consider this factor in choosing your font size and color.

Seek the expertise of marketing professionals

Positive results of increase in leads and sales are ensured when you follow these easy tips. However, some of these may not be as simple as you think. If you don’t know where to go, you can always ask for assistance from a social media marketing agency in Los Angeles like Go Web Global. They have vast resources for creating effective and competent marketing schemes uniquely designed for every business need. Call now for initial consultation. http://gowebglobal.com/