Benefits of a Website Audit

For starters, the website audit is a service where we will tell you about the SEO pitfalls that could be seriously hindering the success of your campaign. A website audit service assesses your site’s current status, identifies its problem areas, and proposes solutions that can be quickly worked on upon request.

Why Do You Need a Website Audit Service?

Your website is your brand’s face online, so it needs to represent every aspect of your business accurately. Every flaw of your website reflects on how people view your brand, so you might as well make it as precise as possible. As social media marketing strategy experts from Los Angeles, we at Go Web Global encourage you to take advantage of our website audit service so you can enjoy the following benefits:

1. Learn and study your competition so you’ll find a strategy to stay ahead of them.
2. Determine the current condition of your website.
3. Find out the issues that hinder your business’s online visibility.
4. Check the relevance of the keywords you’re using. If search engines find that the title and keywords are not relevant to the site’s subject, you will be penalized.
5. Inspect the general look and structure of your website. Is it easy to navigate? Is it mobile-responsive?
6. Make sure that when you type your business’s name on Google Maps, your business’ written address is exactly where it is located.
7. Make your website optimized to conform to Google, as it is considered the largest and most dependable search engine to use.

Capitalize on our website audit service! For more information, please feel free to visit http://gowebglobal.com/services/free-website-audit/

Be the Authority with the Right SEO

Search engine optimization (SEO) is the term that is used for activities that are designed to make sure that a website will be found in search engines when users search online for terms that are relevant to the products or services that a particular site is offering. Good SEO is based on good content. In this way, SEO serves as a quality control of sorts for websites.

SEO in Los Angeles Helps Get Visibility for Local-focused Web Searches

Even though a website is accessible all over the world, any businesses with a brick and mortar store will benefit from local search engine optimization (SEO). If your business is in the Greater Los Angeles area, you may need Los Angeles search engine optimization to bring customers to your establishment. According to the U.S. Census Bureau (2012), small businesses make up to 90 percent of total sales receipts. Meanwhile, a Yodel study showed that 82 percent of people use local businesses more than national chains. These data clearly shows why SEO in Los Angeles is a good marketing strategy, which you can achieve with the help of companies like Web Global.
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Online Reviews affect Customer Acquisition

Many people Google themselves every day to get a clue of how their reputation is faring. I’m sure, as a business owner, you are concerned about other people’s perception of you too. Once you Google yourself, are you prepared to see the outcome of your online inquiry? The first and second page online results about you are more powerful than the ads that you want people to see. Online reviews have an essential role in your potential customers’ decision-making. Be it positive or negative, you should know how to manage and control your brand’s image through online reputation management.

The bombs

There are two types of negative reviews that you have to be aware of. One is most commonly seen in social networking sites, posted by individuals who rant about a certain product or service. The other one is the ‘online reputation bombs’ which might affect your business long term and can do severe damage to your brand image.

• Negative reviews – we have the right to freedom of expression, that’s given. This probably sparked the emergence of review sites where users are allowed to say their opinion about a product or service. Negative reviews from these sites can greatly affect your sales and addressing criticism may not be enough to clear your name.

• Hate sites – some people (possibly competitors) go beyond negative reviews. They create ad-hoc websites with their opinions and most of them might contain illegal contents. These are the so-called ‘hate sites’ that will say nothing but negative statements about your products or services. Most of the time, it is an effective tactic to make your potential clients run away.

• Negative media coverage – “There’s no such thing as bad publicity,” this is the mantra of every business establishments. However, this can’t be true for all situations and unfavorable opinion from online media can negatively impact a company or brand.

Call the marketing experts

We understand that you have a lot of aspects to focus on when running a business and monitoring your online image can add to your stress. The most practical way is to seek the help of marketing professionals from a reliable social media marketing agency in Los Angeles. Go Web Global has been serving small businesses and corporations in greater Los Angeles area. Visit this link to have an overview of their online reputation management service. http://gowebglobal.com/services/online-reputation-management/