It has been said before that SEO is an ever-changing landscape,
and that’s a cold, hard fact. Whatever strategy that worked last year for your
SEO wouldn’t necessarily work today, and you need to keep yourself up to speed.
If your SEO isn’t working the way it’s supposed to, maybe you need to stop using
these absolutely outdated tactics.
Focusing
on Single Keywords – Chasing after highly competitive and overly
generalized keywords was primarily born on this wrong assumption: “More search traffic,
the better.” No. It doesn’t work that way. What good would added traffic do you,
if such traffic is largely irrelevant to your enterprise in the first place? for
instance, targeting a keyword like ‘dogs’ can send you more visitors, but it’s unlikely
to help you convert such visitors to buyers.
Link Purchasing
– Before, getting on the good side of Google relied heavily on link building.
It was so popular in fact, that several webmasters thought of “automating” the process,
and link buying as we know it emerged. Back-linking is still an integral part of
SEO, but Google has tweaked its rules to reflect the big change. It’s time you
should adapt as well.
Article
Submissions – EzineArticles.com. Sounds familiar? This article
submission website has been up even before Google’s Panda algorithm update and yet,
it’s still a complete waste of time as it’s only a way to get a few quick links
back to your site. Link building is never
instant—it requires time and effort for it to work properly.
