A high ranking in the Google search results can bring massive amounts of daily traffic to a website or landing page. However, if the search engine believes discovers that your site is no longer relevant for whatever reason, it could reduce its ranking or render it invisible to anyone who looks for it. What are some actions that can be taken to prevent a Google penalty from impacting your website? Keep Abreast of Recent Algorithm Changes Google is always tinkering or adjusting its criteria for what makes a great site. This is largely done to satisfy those who search for information using its search engine. While Google will provide guidance when possible, some changes may seemingly come out of nowhere. In some cases, changes are released gradually and in a subtle manner, which means you may not notice them unless you look for them.
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