SEO Lessons to Live By: What Metrics Matter in Content Marketing?

Are you starting a fresh digital marketing campaign for your business? Are you a start-up wishing to establish a solid online presence? Pay particular attention to your content marketing strategy. It has been established by industry experts that original and relevant content that’s well-written and search engine optimized is key to a powerful online marketing campaign. You should use fresh or interesting ideas, targeted keywords, and branding strategies throughout this content. That way, it lets your customers or prospects identify your brand, and it allows them to find and pick you specifically among competitors.
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How Semantic Search Benefits SEO

The traditional approach to search engine optimization (SEO) was to base web content on the exact search terms or keywords users often type on the search engine’s inquiry bar. The Page matching those search terms would rank the highest. Things have changed, though.

Importance of Website Audit

So you have this great idea for a product and you decided to create it. You tried it with your friends and they all seem to give you positive feedback. You want to reach more people, so you decided to create a website so that people can look you up and see how awesome your brand is. But wait! Business seems to be as slow as ever. You expected more of a gush on customers but all you receive is a trickle. You can’t, for the life of you, figure out what’s wrong.

That’s when website auditing comes in.

Website auditing is a way for you to figure out what’s wrong with your site. It views your page as whole looking for little bugs and kinks you might have missed out. Maybe you did not input the correct meta data and descriptions that would allow search engines to know what your site is about and to match them with each search queries. An audit makes sure that all relevant data like keywords, location, site performance and navigation issues are fixed.

A regular website audit not only keeps your page up-to-date but informs you on how your site is doing. It will give you a chance to remedy any problems. The best course of action would be to hire professionals to help you with audits. Web Global, a social media marketing agency in Los Angeles has services that includes a thorough and professional website audits.

Starting Social Media Online Engagement

An online marketing campaign is not complete without having a social media side to it. Social media marketing is mainly used to communicate with your customers and to spread the word on your latest products and services. Because of this, online engagement is very important.

But how do you start online engagement?

For starters, you would need to seek out your target audience. Promote your social media accounts on your website or you may create your own and promote them personally. Letting your audience know that you have a Facebook or Twitter account is your job and not the other way around.

Once you’ve got a following, keep them interested by posting great content! It doesn’t have to be an advertisement all the time. Share quirky facts, tips, events and even news that are related to your brand.

Also, don’t just share posts. Be active! Answer questions, comment on post and invite your followers to be active in your page by asking them about their experience in using your brand or having them post with your products in their selfies.

Keep It Up

Keep in mind that when you have your audience, you have a duty to update your page every once in a while. Keep them hooked to your posts. Seek out new ideas and try something new. NEVER EVER spam ads and promotions because these will cause your followers to get tired of your page and you may lose subscriptions. Do not overdo marketing ads. Web Global, a social media marketing agency in Los Angeles can help you form a great social media campaign strategy and teach you more about online engagement. Visit their website today http://gowebglobal.com/.