Outdated SEO Tactics You Must Avoid

It has been said before that SEO is an ever-changing landscape, and that’s a cold, hard fact. Whatever strategy that worked last year for your SEO wouldn’t necessarily work today, and you need to keep yourself up to speed. If your SEO isn’t working the way it’s supposed to, maybe you need to stop using these absolutely outdated tactics. 

Focusing on Single Keywords – Chasing after highly competitive and overly generalized keywords was primarily born on this wrong assumption: “More search traffic, the better.” No. It doesn’t work that way. What good would added traffic do you, if such traffic is largely irrelevant to your enterprise in the first place? for instance, targeting a keyword like ‘dogs’ can send you more visitors, but it’s unlikely to help you convert such visitors to buyers. 

Link Purchasing – Before, getting on the good side of Google relied heavily on link building. It was so popular in fact, that several webmasters thought of “automating” the process, and link buying as we know it emerged. Back-linking is still an integral part of SEO, but Google has tweaked its rules to reflect the big change. It’s time you should adapt as well. 

Article Submissions – EzineArticles.com. Sounds familiar? This article submission website has been up even before Google’s Panda algorithm update and yet, it’s still a complete waste of time as it’s only a way to get a few quick links back to your site. Link building is never instant—it requires time and effort for it to work properly.