How to Please Google

Search engine marketing (SEM) is essentially a race to “please” Google. As web algorithms become more and more difficult to figure out, it is becoming even more difficult to please Google. In trying to figure out Google’s algorithms It is necessary to know the type of practices that Google disapproves of, and the ones that Google approves. By doing this your website can keep its top ranking spot on the search engine giant’s much-contended results pages.

To understand the paragraph above, consider this allegory of Google as an art collector. Every day, it sends out agents to scour the city for high-quality paintings and have them bring the paintings to the gallery for everyone to see. Business owners like you are the painters that produce paintings for Google. Each of those paintings can be identified by the unique mark left on it by its maker. Previously, almost all paintings, regardless of quality, got picked up; but then gallery owners started noticing that visitors are losing interest in what they see. Google, itself, found the paintings rather unpleasant, so it started to throw away low-quality paintings and started to implement stricter guidelines on choosing paintings that it will pick and set up for display on its top pages.

If you want Google to pick your website and display it on the front of its search engine results pages (SERP), your website must come up with quality content. None of the elements in it should be a duplicate of elements found on the Web. How you present your content is also crucial. Every visitor to your website must have the best user experience for Google crawlers to consider stopping by and decide to index your website for ranking. And just like a good painting, it must contain the principles that makes your website well-designed and attractive.